
Brand Experiences
Swaine London
Swaine London is the new flagship location for the oldest name in luxury goods in London. At its New Bond Street address, the store is the centrepiece of their most radical rebrand in over 270 years.
Overview
Conveying a luxury experience was essential for this client. The audio system throughout the three story building helps create the luxury experience for their clients with the high quality sound through discreet speakers.
The system is simple for the staff to operate, where they just select a genre and a playlist, or choose one of their own playlists. The system accesses a streaming service that takes care on the selected playlists, and their licensing, ensuring that all the royalties and licenses are paid correctly.
Deep into the show room, where the umbrellas are displayed, the shop’s clients encounter a feature ‘Rain Room’ which has a special rain soundtrack, interspersed with occasional thunder strikes when customers trigger the hidden PIRs.
Services
Gallery
Designer
DPM
Location
New Bond Street
London, UK
Commissioned
2023
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